Summer 2017: Tourism on the upswing

Press Release

Renaud MUSELIER, president of the Provence-Alpes-Côte d’Azur Regional Tourism Committee:

“At the beginning of the tourist season, I set ambitious targets for our region: 4% growth in tourist activity in 2017 and the return of international visitors who are those who spend most here. Now, as we carry out our first review, we see that the growth has been achieved and our international clientele has returned.

In spite of an unprecedented situation after the Nice terror attack on 14 July 2016, the tremendous efforts of all professionals in the sector (who I wish to commend on their energy and enthusiasm) have enabled us to enjoy a successful peak tourist season.  Thanks to its three global brands- Provence, Alpes, Côte d’Azur – our region still tops the list of the world’s most attractive and tourism-friendly regions.

This is not only something we take pride in, but it also represents a tremendous economic asset. It also proves that the strategy we put in place by launching the Provence and Côte d’Azur destination brands is bearing fruit. So I shall be launching the Alpes Brand by the end of the year.

Job creation, economic benefits, innovations and biodiversity conservation all stem from this industry which occupies such a pivotal role in the Provence-Alpes-Côte d’Azur region.
With biodiversity unlike anywhere else on earth, a remarkable coastline, rich and varied landscapes and a mild climate, we are establishing ourselves as a truly global tourist destination.”

Our international clientele has returned and the French love the Provence-Alpes-Côte d’Azur region

Provence-Alpes-Côte d’Azur remains as attractive as ever for domestic tourists and is reinforcing is position as the second most visited region by international tourists (after Paris and the Île-de-France).

The French tourists who chose to visit the region this summer (67% of visitor numbers) came mainly from (in order) the Paris-Ile de France, Auvergne Rhône-Alpes, and Hauts-de-France regions.

As for our international visitors (33% of visitor numbers), the most numerous were Germans, Belgians, and then Italians and Britons, in equal numbers.

In total, in July and August, income from tourism is estimated at around €6.4 billion.

A positive mid-season review for the tourism professionals of the Provence-Alpes-Côte d’Azur region

IPSOS survey conducted between 16 and 22 August among 507 tourism professionals in the region

  • 74% of tourism professionals consider tourist numbers in their establishments during the summer of 2017 as good, an increase of 2 percentage points on the 2016 figure.
  • This level of satisfaction where visitor numbers are concerned is at a very high level for the month of August, at 84% (up 6 percentage points).

This is a generally positive trend: the high level of satisfaction applies to both the destination brands (Provence, Alpes du Sud, Côte d’Azur) and to all tourist areas (urban, seaside, inland areas and mountains) (see annex).

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