Provence Loves Montréal

Press Release

Renaud MUSELIER, President of the Provence-Alpes Côte d’Azur Region, President of the Regional Tourism Board and Member of the European Parliament: With more than 1.2 million overnight stays, Provence-Alpes-Côte d’Azur ranks as the second hosting region for Canadians after Paris. In 2017, thanks to the increase in air service, the number of North Americans, arriving at the Marseille Provence airport should go from 13,500 to 25,500. A cultural proximity with Quebec, is reflected by a strong demand for the art of living, meetings, the cultural and historical heritage.

After a trade mission for travel professionals and the press in early May for the launch of the new brand « Provence Enjoy the unexpected », the partners of Provence and the Regioanl Tourism Board in cooperation with Atout France are coming together this time for the general public in the heart of Montreal.

Every year in Montreal, at the ‘Just for Laughs’ Festival, the gastronomic event « BOUFFONS!MTL« , the largest open sky gourmand village in the heart of downtown, welcomes nearly 600,000 North Americans visitors and offers street cuisine, cooking- shows from major chefs, cocktail and wine bars, experts in wine and spirits, craft products, etc.

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