Launch of the new destination brand Alpes

Press Release

The Sud Provence-Alpes-Côte d’Azur Region, Hautes-Alpes, Alpes de Haute Provence and Alpes-Maritimes have joined together to promote the Alpes internationally.

Launched on 22 January 2018, the Alpes French South tourist destination brand is part of a proactive regional communications strategy developed by the Provence-Alpes-Côte d’Azur region to create and promote its destinations to European clients and to increase the region’s revenues from tourism.

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