In Provence, an aperitif with a glass of pastis is sacred. And clearly, the residents of New York have the same penchant for this fun aniseed liquor… which should be consumed in moderation, of course.
For Alexis Vuong of the international management team at Ricard, Bastille Day is “an opportunity to bring the French and Francophile community of NYC together for a fun and festive event.” And he added, “Let’s Celebrate Frenchship!” Pierre Bérard, marketing director at Pernod Ricard USA, agreed. “Ricard has always been a faithful partner in New York’s Bastille Day right from the beginning. It gives us an opportunity to celebrate the friendship between the French and American communities for our national holiday and to present the best of French hospitality to our New York friends.”
Alcohol abuse is bad for your health, please consume in moderation.